A free guide by New Money School
New Tool
Meta just dropped a brand new AI model with access to something no other AI has — Instagram, Facebook, and Threads. Here's what it can actually do, how to use it, and every use case I've found so far.
The UpdateWhat Meta Just Dropped
On April 8, 2026, Meta released Muse Spark — the first model from Meta Superintelligence Labs, their new AI research team led by Chief AI Officer Alexandr Wang.
Here's what makes it different from ChatGPT, Claude, or Gemini: Muse Spark has direct access to Instagram, Facebook, and Threads. When you ask ChatGPT or Claude to find something, they're searching Google, blogs, Reddit. They can't see what's happening on social media. Muse Spark can.
It uses a built-in content search tool that can run semantic searches across Instagram, Threads, and Facebook posts. That means you can describe what you're looking for in plain language — “find videos where someone talks about [brand]” — and it finds them.
Every other AI searches the open web. This one searches the social web. That's a completely different dataset — and for brands, creators, and marketers, it's a gold mine.
Important Context
Muse Spark can only search posts you have permission to view (public posts or posts from accounts you follow) created after January 1, 2025. It's not surveillance — it's searching public content that's already out there. Think of it as a much smarter Instagram search bar that actually understands what you're asking for.
Get StartedHow to Access It Right NowFree — no subscription needed
Muse Spark is live right now. You don't need to pay for anything.
01
Download the Meta AI app (iOS or Android) or go to meta.ai in your browser.
02
Log in with your Facebook or Instagram account. This is required — it needs your account to access the content search features.
03
Start asking. Just type what you're looking for in plain language. No special commands needed. Muse Spark will decide which tool to use (web search, content search, image generation, etc.) based on your question.
Two Modes
Instant mode — fast answers for simple questions. Thinking mode — takes longer but handles complex reasoning, multi-step research, and deeper analysis. For content searches, either mode works. There's also a Contemplating mode rolling out gradually that uses multiple AI agents in parallel for harder problems.
Full PictureEverything Muse Spark Can Do
The Instagram search is the headline feature, but Muse Spark comes loaded with 16 built-in tools. Here's what you're working with:
- Content Search — Semantic search across Instagram, Facebook, and Threads posts (public content from Jan 2025 onward)
- Catalog Search — Search Meta's product catalog for shopping recommendations
- Web Search — Search the open web, open pages, and find patterns in page content
- Image Generation — Create images from text prompts (artistic or realistic style)
- Code Execution — Run Python with pandas, numpy, matplotlib, and more
- Web Artifacts — Build interactive HTML apps and visualizations on the fly
- Visual Grounding — Analyze photos to identify, count, and locate objects
- Media Download — Pull media from Instagram posts directly into the workspace
- Sub-Agents — Spawn multiple AI agents to work on different parts of a task simultaneously
- Calendar Integration — Connect Google Calendar, Outlook Calendar, Gmail, and Outlook
- File Tools — Search, view, edit, and create files and documents
Multimodal
Muse Spark accepts text, voice, and images as input. Snap a photo and it can analyze what it sees — identify products, read labels, count items, troubleshoot appliances with visual annotations. It currently outputs text only (no image generation from images).
Use CasesHow to Actually Use This
This is where it gets good. Here's every use case I've found so far, with exact prompts you can copy.
01Find Influencers Talking About Your Brand
If you own a brand or run marketing, this alone is worth it. Instead of manually scrolling hashtags or paying for influencer platforms, just ask.
Find recent Instagram videos from the last 2 weeks where a creator is talking about [your brand name] with at least 50,000 views
Muse Spark searches Instagram, finds matching content, and surfaces the creators. You get names, posts, and context — no third-party tool required.
02Find UGC Creators for Partnerships
UGC creators are gold for paid ads. Finding the right ones usually costs money or takes hours of manual searching.
Find Instagram creators who have posted UGC-style content about skincare products in the last month. Show me their posts and engagement.
Use this to build a shortlist of creators who are already making content in your niche — then reach out directly.
03Monitor Product Reviews and Mentions
People are talking about your product on social media. Meta AI can find what they're saying.
Find any Instagram or Threads posts from the last 3 weeks where someone is reviewing or talking about [product name]. Show me what they said.
This is social listening without the $500/month tool. Run it weekly to stay on top of sentiment, catch complaints early, and find happy customers you can feature.
04Competitor Research
See what's working for your competitors — what people are saying, what content is getting engagement, what products are trending.
Find popular Instagram posts about [competitor brand] from the last month. What are people saying about their products? What content formats are getting the most engagement?
05Trending Content in Your Niche
Stop guessing what to post. See what's actually performing right now in your space.
What fitness content is trending on Instagram Reels this week? Show me the types of videos getting the most engagement and what creators are doing differently.
Use this for content inspiration, trend-jacking, or just understanding what your audience wants to see right now.
06Find Local Recommendations from Real People
Muse Spark can surface public posts from locals — real opinions, not sponsored blog posts.
Find Instagram posts from the last month where people recommend restaurants in Austin, Texas. What places keep coming up?
Better than Yelp because you're seeing what real people are actually posting about, not reviews gamed by businesses.
07Shopping and Product Discovery
Muse Spark has a Shopping mode that draws from the styling inspiration and brand storytelling already happening across Meta's apps. Ask for product recommendations and it surfaces ideas from real creators and communities.
I'm looking for a lightweight summer jacket under $150. What are Instagram creators recommending right now?
08Content Audit for Your Own Account
Turn the search on yourself. Find out what people are saying about your content, which posts are being shared, and what conversations are happening around your brand.
Search for any Instagram or Threads posts that mention @[your handle] or [your brand] in the last month. What's the overall sentiment? Any complaints I should address?
09Event and Launch Monitoring
Launching a product? Running an event? See the real-time social reaction without manually searching hashtags.
Find all Instagram and Threads posts from the last 48 hours mentioning [event name or product launch]. What's the reaction? What are people most excited about? Any negative feedback?
10Find Viral Formats to Replicate
If you create content, this is your new research tool. Find exactly what formats are blowing up right now in your niche.
What Instagram Reel formats are going viral in the personal finance space this week? Describe the hook, structure, and what makes them work.
Use the results to inform your content calendar. You're not copying — you're studying what the algorithm is currently rewarding.
Heads UpWhat You Should Know
It's free. Muse Spark is available at no cost in the Meta AI app and at meta.ai. You just need a Facebook or Instagram login.
It only sees public content (or content from accounts you follow) posted after January 1, 2025. It's not accessing private DMs, stories, or locked accounts.
It's not open source. Unlike Meta's previous Llama models, Muse Spark is closed and proprietary. Meta says they “hope to open source future versions.”
It's rolling out to more places. Right now it's in the Meta AI app and website. It's expanding to WhatsApp, Instagram (in-app), Facebook, Messenger, and Meta's AI-enabled glasses in the coming weeks.
It benchmarks against the best. Meta says Muse Spark performs on par with or exceeds models from OpenAI, Anthropic, and Google on standard benchmarks. Whether that holds up in daily use is still being tested by the community.
My Take
The social search is the killer feature here. ChatGPT and Claude are better for deep research, writing, and complex reasoning. But neither of them can see what's happening on Instagram right now. For brand owners, marketers, and content creators, this fills a gap that literally nothing else does. Use it for social intelligence. Use Claude for everything else. They're not competitors — they're complementary tools.